All Articles About E-commerce

Lessons in Airline UX/UI: how to design a customer-centric experience

By taking a customer-centric approach and considering all phases of the customer journey, airlines can ensure that users are getting relevant information at the right time. The user experience and interface design are crucial parts to achieve this relevant and seamless experience, with real-time personalisation strategies.

Growing CRO: your guide to unlocking travel insights with conversion optimisation

Many airlines are unwittingly limiting conversion and upsell opportunities. With limited resources, CRO is sometimes viewed as a secondary activity, and ultimately miss out on one of the most important areas of revenue in today's digital world.

Radoslaw Dutkowski

May 16, 2021

What If: airlines sold inspired trip experiences

What if airlines enhanced their portfolio outside of flights and ancillaries to be more relevant, inspiring and convenient for their customers? What if airlines served compelling, contextualised offers for non-airline products, accommodation and services?

Allison Loose

May 5, 2021

What if: flexibility was an airline service

Restrictions and cancellation policies damaged the passenger experience long before the pandemic hit. Flexibility is the obvious customer-centric remedy.

Allison Loose

May 5, 2021

Convert early & often: drive conversion & engagement with UX optimisations

How can we push conversion and drive stickiness earlier in the customer journey? Whilst by no means an exhaustive list, we’ve identified a few optimisations to help your users convert early and often.