All Articles About E-commerce

What If: airlines sold inspired trip experiences

What if airlines enhanced their portfolio outside of flights and ancillaries to be more relevant, inspiring and convenient for their customers? What if airlines served compelling, contextualised offers for non-airline products, accommodation and services?

Allison Loose

May 5, 2021

What if: flexibility was an airline service

Restrictions and cancellation policies damaged the passenger experience long before the pandemic hit. Flexibility is the obvious customer-centric remedy.

Allison Loose

May 5, 2021

Convert early & often: drive conversion & engagement with UX optimisations

How can we push conversion and drive stickiness earlier in the customer journey? Whilst by no means an exhaustive list, we’ve identified a few optimisations to help your users convert early and often.