The term “dynamic layout” relates to an approach used by online retailers to dynamically influence the structure of the user interface (UI)
Online personalisation is not limited to recommendation engines or optimisation of the product/price offering.
Engaging with user experience means weighing up the importance of fare brand identity, giving the users the ability to compare fare brands
Our Experience Design Director shares key considerations when re-designing airline portals.
Ditching Dark UX & Irrelevant Selling : Improve Travel Digital Experience with Contextualisation
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