Transform your web portal into a global shop that inspires, converts and stimulates retention.

Enable dynamic retailing of any travel product or service. Optimise search engine rankings to increase direct sales and ROI. Inspire travellers with elevated content and a cohesive, sophisticated aesthetic with an advanced integrated CMS and PIM solution that’s expandable and adaptable to all types of content. Triplake Digital Web is designed to maximise the number of operations without development interference. Our solutions team can help create best-in-class UX/UI designs and intuitive user experiences to make your brand stand out in the market.

New destinations will be added to travellers’ bucket lists with detailed location pages and route maps. Travellers always know priority actions and benefit from a sophisticated and appealing web design with clear page communications and navigation toggles. User empowerment with additional customer support pages, such as FAQ’s, travel guidelines and downloadable documentation.  

• SEO optimisation
• Cohesive design across devices
• Easy enhancement and variant testing with CMS and PIM functions
• Mult-language, alt-text and other accessibility-compliant standards
• Speed to  market
• Effortless process to change or add new pages
• Vigorous security mechanisms
• Built-in integration with Facebook and Instagram Dynamic Ads

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Customer Success Metric

Triplake Digital Web’s SEO capabilities are so strong that, when comparing October 2023 to October 2024, Oman Air saw a 6.50% increase in organic search engagement.

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Make each guest feel like your most important one by increasing confidence, conversion and retention.

Ensure a user-friendly experience across all shopping steps, from initial trip inspiration, booking, check-in and servicing. Deliver transparent and intuitive product and service information that’s accessible by everyone, all in one place. Onboard and manage 3rd party partners and vendors from OTA’s, ancillaries, and payment to call centres for optimised conversion and loyalty at all touchpoints. Enhance up-selling and cross-selling capabilities with pre-defined business rules, machine learning and contextualised layouts. Harness data-driven, dynamic retailing in real-time to continuously adjust personalised offerings and communications. Keep engagement and interest high by showcasing your brand’s heritage and innovative spirit cohesively across digital channels.

Travellers will have a personalised shopping assistant anywhere, anytime. Self-explanatory flows and shopping catalogues tailored to purchasing habits and preferences. Repeat purchases and upgrades in just a few clicks and discover new destinations, services and products. As travel preferences evolve, effectively search for products and services or access contactless self-servicing capabilities to manage bookings and purchases. Quickly connect to call centres, chatbots and sentiment surveys for 1-2-1 feedback that will continuously customise the shopping and flying experience.

• Conversion driver at all touchpoints
• MMB and self-servicing
• Booking, check-in and servicing
• Easy B2B, B2C and B2T integrations
• Continuous feedback, experimentation and optimisation
• Data-driven dynamic retailing
• World-class performance and scalability
• Promote brand identity and culture

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Customer Success Metric

Oman Air has a strong track record of running successful promotions on flight routes, particularly on Tuesdays. With Triplake Shop & Fly, they can effortlessly activate these promotions to drive booking conversions. For instance, on Tuesday, October 1, 2024, their lead-to-booking ratio (L2B) reached an impressive 5.37% with a promotion in place. However, without a promotion on the following Tuesday, October 8, 2024, their L2B dropped significantly to 3.19%, highlighting the tangible impact of strategic promotional campaigns.

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Provide peace of mind in just a few clicks and allow users to get ready for boarding quickly.

Easily enable the check-in flow that’s instantly reflected in your digital channels. Create, edit and enable platform components from logistics and ancillaries to traveller information. Maximise upsell and cross-sell opportunities with quick integrations of 3rd party vendors of your choice. Target unique offers to the traveller, such as Fast Track, family services and fare upgrades. Provide your team with clear visibility and oversight of customer check-in actions for informed and proactive decisions.

Automate check-in and focus on personalising travellers’ trips on the day. A comprehensive solution, from uploading vital documents and visas, saving boarding passes to mobile and desktop, to last-minute purchases that will enhance their travel. Security and immigration pre-clearance with passenger screening and automated boarding pass validation. Real-time updates on the day of travel to ensure flight connections and gate changes are never missed.

• A holistic solution
• Peace of mind and personalisation on the day of travel
• Upsell and cross-sell revenue streams
• Reliable and fast-loading speeds
• Security and immigration pre-clearance
• Dynamic flight and travel information
• Boarding pass availability across devices, mobile wallets and wearables
• Accessibility services for unique traveller needs

Understand traveller's needs beyond the flight. Sell anything, anywhere, anytime.

Unlock new revenue streams and turn any digital channel into a true marketplace. Increase sales for products and services within your ecosystem, while remaining cost-effective. Enhance new, high-margin offerings and reinvent physical products into the digital space. Boost partner and 3rd party vendor relationships with self-onboarding, digital inventory management and payment distribution. Quickly respond to consumer demands and convert them into frequent buyers by providing personalised, dynamic retailing, such as bundles, promotions, self-servicing and more. Set rules to govern over 30 different ancillary offerings, such as seats, spa services, lounges, transportation, refund protection and more. Build a lifestyle brand by consistently engaging and growing with travellers, end to end.

Users will have all of their travel product and service desires in one place. A modern and seamless customer experience with state-of-the-art product presentation and detailed information. Pre-order on the spot so that products are ready for pick-up at the airport, long lines are avoided, and world-class destination experiences are enjoyed to the fullest extent. Redeem frequent flyer points for ancillaries and upgrades while keeping personal and transaction information secure.

• Sell with confidence
• Dynamic retailing techniques
• Partner management and fullfilment
• Effective self-servicing
• 30+ ancillaries
• Innovate new products and services
• Destination awareness
• Multiple payment options

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Customer Success Metric‍

Since integrating a dedicated ancillary seat page into Oman Air’s booking flow, paid seat selections have surged by 83.3% month-over-month, with seat revenue increasing by 57.7%. While December 2024 saw a modest rise in overall bookings, the data clearly identifies the new seat page as the key driver of this impressive growth.

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Become a local hero and re-invent the stopover journey.

Expand travellers’ possibilities beyond a single destination. Promote a one-of-a-kind program that allows flyers to spend a couple of days in an additional location on their way to or from the destination. Generate more direct bookings and ancillary revenues with a designated Stop & Stay informational mini-site and booking flow or recommend the program during other flows. Make logistics stress-free and non-disruptive to original travel plans with transparent guidelines, personalised offers and flexible timelines. Build destination awareness and foster community involvement with unique activities, accommodation bundles and other dynamic retailing suggestions based on traveller habits and preferences. 

Travellers will benefit from two locations wrapped up into a single booking process. Whether they are a digital nomad wondering about their next remote working location or someone seeking some rest during a long journey, Triplake Stop & Stay enhances all journey types. 

Travellers can immerse themselves in local culture, enjoy sightseeing and take advantage of exclusive perks such as discounted hotel rates, tours and transport.

• Transform extensive layovers into a mini-vacation
• Increase destination demand and differentiation
• Engage local stakeholders
• Boost ancillary revenues
• Sell anything, anywhere, anytime
• Exclusive perks and bundles
• Streamline the planning experience
• Meaningful guide to local life

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Redefine loyalty and transform every interaction into a reason to come back.

Design a seamless, omnichannel experience that will encourage travellers to register, while the unique offering communications and simple log-in will keep members returning. Create a community among members that fosters engagement with one another at lounges and exclusive events. Loop in partners and provide loyalty members even more opportunities to earn and spend rewards. Stay ahead with analytics and CRM integrations for contextualised member insight and preferences.

Whether a frequent flyer or an occasional adventurer, members accumulate points with each purchase. Access to an intuitive dashboard packed with everything a member needs, from membership number, point balance, tier status, and redemption reconciliation services. Redeem points for flights, upgrades and ancillary products and services. As members progress through tiers, the benefits only get better and more personalised.

• Redemption bookings
• Loyalty program integration
• Preference-based offerings
• Transparency in programme guidelines
• Status points and tier movement
• Omnichannel accessibility
• Member dashboards
• Miles and points as a form of payment

Prioritise stress-free and secure payment experiences.

Partner with top-tier Payment Service Providers (PSPs) and offer unparalleled flexibility and security. Our solution is scalable and agnostic to PSS and OOM ecosystems. Add and manage multiple FOPs, such as cards, mobile wallets, BNPL and loyalty program currencies. Onboard multiple merchants for multi-seller baskets and invoicing while earning a commission. Increase international reach and market share by supporting an unlimited number of currencies and languages. Set country tax and duty-free rules, including at the product, bundle and promotional levels.

A seamless payment journey for travellers in just a few clicks. Basket products and services from multiple sellers and only pay once. Validate coupons, promotional codes and loyalty points and receive payment confirmations and invoices in the formats of choice. Reconcile changes and refunds while keeping personal details safe. Travellers will never miss out on the next dream trip because of performance issues or lack of payment options.

• Top-notch security
• Flexible PSP integration
• PSS and OOM agnostic
• Multi-vendor enablement
• Tailored solutions
• Long-term PSP partnerships
• Tax and duty-free calculator
• User-friendly experience

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Customer Success Metric

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According to CellPoint Digital, 35% of airline payment transactions fail due to issues, such as card declines. With Triplake Payments, KM Malta Airlines drastically decreased this rate, and only 0.86% of payment transactions failed in Oct 2024.

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You are in control. Make implementation faster than your decision-making.

Empower teams to collaborate and act in real-time without vendor dependency. Access all phases of the product environment, such as rich content management, experimentation with dynamic displays and payment methods. Regularly set and adust retailing and content rules for audience segments and drive ancillary conversion by targeting the right travellers at the right time. Harness Message Display for 1-2-1 alerts and notifications. Enable flows and features and have them instantly reflected in the chosen digital channels.

Add the partners you and your customers want, thanks to Triplake Market Integration Hub. Scale and configure external system integrations by viewing and managing active APIs and understanding the role they play. With SkyMetrix Live, continuously monitor out-of-box analytics for actionable UX insights that cover product, A/B and multivariate testing, and customer sentiment and feedback. Experiment with marketing and retailing configurations to optimise the effect on user journey, sentiment and revenue. Keep your entire organisation on the pulse with daily KPI reports and dashboards.

• Platform management for the team
• Rich content
• Ancillaries
• Dynamic retailing and rules
• SkyMetrix Live
• Integration management
• 1-2-1 traveller engagement
• Payment methods

Benefit from real-time data services to ensure customer happiness across the entire user journey and interactions.

Improve relevance, engagement and revenue with out-of-box analytics living in Control Hub. Continuous monitoring and improvement driven by actionable UX insights based on three key pillars. First, product analytics founded on user behaviours, such as frequency, recency and basket size. Experimentation and optimisation through A/B and multivariate testing of features and dynamic content displays. Finally, end-to-end customer sentiment tracking with NPS, CES and CSAT across all touch points and digital channels. 

A scalable experimentation and analytics solution to track client-side events. Instantly see the volume of current live users, session durations, the pages visited and more. Understand traffic sources, user demographics, and generate segmentations for dynamic retailing and messaging. Integration with machine learning and AI to automate the testing process and enable more personalised experiences across platforms and devices. Combine with predictive analytics to anticipate changes in consumer travel behaviour before they manifest, fostering proactive adjustments to products and marketing strategies. Schedule or access on-demand reports and dashboards with all of the metrics that matter most to stakeholders, for example, use acquisition, monetisation, technical performance, customer feedback and more.

• Maximise engagement, conversion and revenue
• Evaluate and enhance UX pain points 
• AI-powered sentiment analysis
• Survey and feedback widgets, emails and messages across touchpoints
• Custom reports, dashboards, charts and metrics 
• User demographics and segmentation
• A/B and multivariate testing 
• Monthly account meetings for goal-based evaluation and recommendations

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Customer Success Metric

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Using Triplake SkyMetrix Live, Oman Air conducted A/B testing on cabin fare displays to optimise performance. Variant B, which included a subtle nudge, outperformed Variant A (no nudge), driving a 1.96% increase in Total Cart Revenue and proving the effectiveness of targeted experimentation.

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Boost brand positioning and reputation with intuitive and delightful UX/UI experiences.

Harness global UX/UI design expertise across every digital travel touch point. Manage, deliver and optimise rich contextualised content across pages, flows and platforms. Based on an industry-leading, open-source DXP that features a CMS and PIM. Supports headless, de-coupled and coupled UI integrations. Scalable and extensible with additional features, including DAM and CDP. Enable text in multiple languages and rule-based, personalised content. Ensure an intuitive visual hierarchy, site navigation and accessibility standards. Lower workflow costs while maximising the number of operations without development interference. 

Focus on the customer journey and facilitate primary user actions across four key pillars. Inspire by guiding users to embark on memorable travel experiences and simplify their trip planning​. Convert by providing seamless shopping experiences tailored to customer needs and preferences​. Manage and support travellers across all aspects of their journey, from pre-flight to loyalty redemption​. Assist through intuitive navigation and added clarity to enhance the user journey. 

• Open-source DXP for CMS, PIM and DAM 
• Consistent brand identity and design
• Headless, de-coupled, and coupled UI integrations
• Multi-language and multi-market support
• UX experimentation
• Heuristic analysis 
• Journey mapping 
• Consistent channel experience

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