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A Conversation between Carl Michel, Chairman of A-Rosa Cruises and Ursula Silling, CEO at Branchspace

Starting something innovative in your company might be scary at first. You must have a clear plan in your mind and the right team to execute it. You need to prepare a pitch to convince your CEO and stakeholders as their absolute support is crucial to determine if this idea is going anywhere. Even so, you decide to go ahead, but you can’t have any physical meeting because the world is dealing with a new virus. At this time many of us would have thought that leaving things as they were is the best option to avoid any headaches. That was not what happened with Wayne Grixti, CTO of Air Malta.

Branchspace takes another giant step to shape the digital journey in aviation and travel by signing a strategic partnership with the International Air Transport Association (IATA).

We had the pleasure to meet two of the members of this airline, Antoine Vella, Head of Digital Commerce at Air Malta, and Stephen Gauci, Head of Corporate Communications at Air Malta. Both are ready to be part of the change coming to the travel industry.

People want to travel, and only a few airlines have really used the pandemic to lay the foundations for the transformation journey.

Branchspace lays the foundations to continue its growth story on transforming digital commerce for travel.

Air Malta successfully completed the first phase of their digital transformation journey with implementation of the Triplake digital platform by Branchspace.

Many airlines are unwittingly limiting conversion and upsell opportunities. With limited resources, CRO is sometimes viewed as a secondary activity, and ultimately miss out on one of the most important areas of revenue in today's digital world.

The term “dynamic layout” relates to an approach used by online retailers to dynamically influence the structure of the user interface (UI)