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How dynamic presentation is shaping personalisation in the travel industry
Online personalisation is not limited to recommendation engines or optimisation of the product/price offering.
Drive conversion with dynamic messaging
Dynamic messaging, as part of an airline's merchandising and personalisation toolkit, can contribute to better conversion rates and more
How can airlines tailor user experience for fare families
Engaging with user experience means weighing up the importance of fare brand identity, giving the users the ability to compare fare brands
Digital transformation in the airline industry
As it stands, the two most fundamental recent trends of the airline industry are consolidation and digital transformation.
Addressing flygskam and customer's environmental concerns
Flygskam and customer concerns over the environmental impact of travel require airlines to take more responsibility for their emissions.
Navigating crises with radical customer empathy
Crisis exacerbates issues with the customer experience, and none have felt this more than travel providers. How can airlines navigate the post-pandemic.
