We are thrilled to announce that Branchspace has been featured in the prestigious FT1000: Europe’s Fastest Growing Companies 2025 ranking, compiled by the Financial Times in partnership with Statista.
Branchspace ranks among the 40%
Branchspace secured the 368th position, putting us in the top 40% of the list. With a CAGR of 80% between 2020 and 2023, this reflects our significant expansion and commitment to innovation in the travel digital retailing sector. This achievement underscores the dedication of our team and the trust our clients place in our solutions.
How the FT1000 ranks Europe’s top growth companies
The FT1000 identifies the top 1,000 European companies that have achieved the highest compound annual growth rate (CAGR) in revenues between 2020 and 2023. The 2025 ranking is led by Poland’s Menlo Electric with a remarkable CAGR of 830.8%, followed by the UK’s Allica at 652% and Germany’s Almedia at 473.6%. Italy, Germany, France and the UK collectively account for over three-quarters of the companies listed. The IT and software sector contributes a fifth of the FT1000 companies, rising to half when combined with those in construction and insurance.
Driving innovation in travel retail: Our path to the FT1000 list
Our flagship digital retailing platform, Triplake, has been instrumental in driving this growth, empowering travel companies with next-generation retailing capabilities, seamless digital channel experiences and personalised customer engagement. Branchspace’s Transform Consulting Services also plays a crucial role in our success by helping airlines navigate the complex digital transformation journey away from legacy systems and towards future-proof Offer & Order Management Systems. By combining strategic consulting, deep industry know-how and cutting-edge technology implementation, we have enabled airlines to optimise their digital retailing strategies, streamline operations and unlock new revenue opportunities. Due to our unwavering focus on enhancing direct sales, operational efficiency and passenger satisfaction, we have solidified our position as a key technology partner for leading travel companies worldwide. Being featured in the FT1000 ranking not only acknowledges our rapid growth but also showcases our role as a trusted, fast-paced disruptor in the industry.
Looking ahead with a commitment to innovation and excellence
As we celebrate this milestone, we remain committed to pushing the boundaries of technology in the travel industry. We look forward to continuing our journey of growth, innovation and excellence, striving to set new standards in digital retailing solutions.
Thank you to our clients, partners and team members for being an integral part of our success. Here’s to reaching new heights together!
Note: The full FT1000: Europe’s Fastest Growing Companies 2025 will be published on March 27
The average airline web portals is not broken. It loads, it sells tickets. It technically does what it's supposed to do.
And yet, the experience feels tiring.
You notice it when you try to do something simple. Change a seat. Find your gate. Understand what happens if a flight is delayed. Suddenly you are scanning long pages, decoding airline terminology, clicking back and forth just to stay oriented.
The problem is not with the features, It is effort effort required in getting from A to B.
Airline portals still expect travellers to think like systems. To understand menus, categories, fare families, ancillaries, rules. But travellers arrive with something much simpler. Intent.
They want to get something done and get on with their journey.
This article posits that airline web portals should stop behaving like navigation systems and start acting as intent-aware decision environments. When UX is designed to reduce effort, adapt to context, and quietly support travellers at each stage of the journey, portals become calmer to use, easier to trust, and far more effective for airlines.
The basics still matter more than airlines think
Before talking about AI or personalisation, it is worth being honest about the fundamentals.
You can see that accessibility standards aren’t yet being applied and portals aren’t optimised for mobile, which results in performance drops. Navigation feels heavier than it needs to be. Search often works, but only if you already know what to ask and how the airline expects you to ask it.
These are not exciting topics, but they shape everything that comes after. If a portal is slow, confusing, or inaccessible, no amount of intelligence layered on top will fix the experience.
At Branchspace, we see this repeatedly. Airlines want to move faster, personalise more, experiment. But the UX foundation is not always ready to support that ambition.
Where portals lose traveller trust
The biggest UX issues are rarely dramatic, they are subtle and cumulative:
- A vague error message that offers no next step
- A long paragraph that hides the one thing the traveller needs to know
- Three different words for the same concept depending on where you are in the journey
- A mobile page that technically works but feels endless
In isolation these are small instances, but they compound to create friction for a user. And friction erodes confidence.
Travellers begin to hesitate, scan more carefully, and spend extra effort just trying to stay oriented. They stop trusting that the portal will help them when things go wrong. Good UX goes beyond delight, it is about reassurance.
Decision-making is the real job of UX
Every airline portal is a decision-making environment:
- Choose a flight
- Choose a fare
- Choose a seat
- Decide whether to rebook or wait
The role of UX is not to present all options equally. It is to reduce the mental work required to choose well.
That is where simple principles matter more than flashy ideas: clear visual hierarchy, familiar patterns, plain language, and progressive disclosure.
When these are done properly, travellers stop analysing the interface and start moving confidently through it.
This is also where intent-led thinking becomes powerful. When portals are designed around tasks rather than pages, complexity begins to fall away naturally.
What changes when you design for intent
When you stop designing for navigation and start designing for intent, the portal behaves differently:
- Shift the focus to intent and the portal begins to respond in new ways
- Search leads the experience rather than sitting in the background
- Logged-in travellers with an upcoming trip see what they can do next, instead of being asked to explore
This is the direction we have been taking with platforms like Triplake by allowing the portal to respond to context, trip stage, loyalty status and behaviour.
Where AI actually helps and where it should stay quiet
AI has a role in airline UX, but it works best when it stays in the background rather than taking centre stage. The strongest AI-driven experiences are often the ones you barely notice, because the interface feels simpler and the path forward feels clearer.
That might mean routing a traveller straight to the right outcome based on a natural language query, or surfacing the most relevant rebooking option when a disruption occurs. In other moments, it is about removing repetition altogether, using known preferences to spare travellers from making the same choices again and again.
At its best, AI offers clarity, supports decisions without trying to make them on the traveller’s behalf. People still want to feel in control of their journey, they just do not want to work so hard to get there.
The portal is becoming a living interface
The most interesting shift we are seeing has very little to do with technology and everything to do with behaviour. Airline portals are gradually moving away from being static websites and towards adaptive interfaces that respond to where a traveller is in their journey.
Before the trip, the portal helps you prepare. On the day of travel, it shifts into a supportive role, surfacing the information that matters most in the moment. Afterwards, it follows up, closing the loop rather than simply ending the experience.
Making this work demands modular design systems, flexible platforms, and teams that think beyond individual pages and flows. It is not an easy change, but it is both achievable and increasingly necessary.
