New Distribution Capability. It is a travel industry standard developed by the International Air Transport Association (IATA) to enable airlines to distribute their products and services more effectively through direct channels, such as their own websites, mobile apps, and other third-party channels. The NDC standard provides a framework for airlines to publish their products and services in a structured and standardized way, allowing travel agents and other distributors to access and sell these products more easily. It includes a range of capabilities, such as the ability to offer personalized pricing and offers based on customer preferences, as well as access to real-time availability and ancillary product information.