Glossary

Modern Airline Retailing is IATA's programme for moving airlines away from selling a seat through a booking record and towards selling a trip the way a good online shop does. An airline builds and prices an offer in real time for the person searching, records the sale as a single order, then delivers and accounts for everything after it. It rests on two industry standards, NDC for distribution and ONE Order for the record of the sale, and it replaces the fare-filing and booking-class logic that has governed airline selling since the 1950s. Most large carriers are working towards it by around 2030.

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Related glossary: New Distribution Capability, ONE Order, Offer, Passenger Services System

‍Related reading: The Modern Airline Retailing Readiness Guide, Offer and Order Management: A Plain-English Guide

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