This interview is part of Diggintravel's exclusive ‘Airline Leaders Series,’ conducted in collaboration with Brancshpace. We're sponsoring this series as part of our plan to transform airlines into better digital retailers. Throughout the series, we’ll highlight the key concepts that are shaping modern airline digital retailing, ensuring you gain valuable insights from each discussion.
The airline industry is undergoing a rapid transformation, driven by changing customer expectations, digital innovations, and fierce competition. How can new entrants in the market survive and thrive in this challenging environment? What are the key factors for achieving profitability and growth in the post-pandemic era?
To answer these questions, Iztok Franko spoke to Adrian Keating, the Executive Director Commercial of PLAY, the new Icelandic low-cost airline that launched in June 2021. In this exclusive interview, Adrian shares his insights and experiences on leading PLAY’s digital strategy, optimizing customer acquisition and conversion, and embracing a culture of experimentation and learning.
Discover how PLAY is leveraging data, technology, and partnerships to become a modern airline that delivers value, convenience, and satisfaction to its customers.