PRODUCT MARKETING MANAGER

We have recently launched a new digital commerce platform for airlines and extended our solutions and consulting services portfolio. We are currently seeking a driven, highly motivated Product Marketing Manager to execute our GTM plans for our product and services, ensuring that products are successful and supporting our growth.

You will be responsible for:

  • Customer, market and competitive analysis and research and leveraging the insights to create compelling positioning and go-to-market strategies
  • Developing messaging and storytelling to communicate and differentiate our product and services in the market
  • Become an expert in travel digital retailing technologies and solutions in order to evangelise the company’s product and service offerings
  • Defining and owning the execution of our product and services marketing plan
  • Track performance to ensure marketing plans are delivering expected business outcomes and informing product strategy
  • Organising, participating and presenting in industry conferences and events (globally)
  • Supporting sales activities by creating templates, presentations, explainer videos, demos etc.
  • Identifying target customers within the airline industry, tracking competitors and industry trends
  • Managing monthly, quarterly and annual budgets and optimise across all marketing channels and activities
  • Define our content strategy and create related quality materials such as white papers, website content, case studies, blog posts, press releases and videos
  • Delivering measurable and high-quality demand generation campaigns including social media that are designed to drive awareness and generate leads across all our business areas
  • Active participation in social media, particularly in relevant LinkedIn groups to create awareness
  • Close cooperation across all key areas of the business

You will have:

  • 5+ years experience in a product marketing role
  • Ability to work in a fast-paced environment
  • Experience in a B2B software environment, marketing to enterprise companies
  • Strong research and analytical skills, multi-tasking capability, attention to detail, organisational skills
  • Strong verbal and written communication. collaboration and influencing ability
  • Experience working in a high-growth technology business ideally related to airlines and travel highly desired
  • Hands-on experience in executing multi-channel lead generation programmes, including digital marketing and social media
  • Creativity and problem-solving skills
  • Experience in attending and presenting at industry and partner events

Ready to apply?

If you think this role is for you, please apply by emailing your CV to jobs@branchspace.com