World Aviation Festival

The moment of truth
for digital commerce

Ursula Silling, CEO at Branchspace
October 4, 14:40 GMT+1
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Lorem Ipsum is simply dummy of the printing and typesetting industry. Lorem Ipsum has been the industry's.
Author Name
VP of Company
Lorem Ipsum is simply dummy of the printing and typesetting industry. Lorem Ipsum has been the industry's.
Author Name
VP of Company
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The latest digital retail platforms, tools, and methods are getting increasingly important for airlines if they want to become true retailers. The ultimate goal is that airlines become completely customer-centric in every area. It requires getting away from legacy technology fast, which was built around transactions and not around the customer. Alongside innovative platforms travel suppliers will be ready to adopt existing next-gen services and, at the same time, guarantee a first-class ticket to future trends.

People want to travel, and only a few airlines have really used the pandemic to lay the foundations for the transformation journey and move with full speed - and low risk - to ensure they have a state of the art customer proposition. With additional challenges - and opportunities - that sustainability and new mobility models present there will be a lot of new players joggling for positions and some unforeseen ones such as rail becoming stronger again. If airlines do not grab the opportunities of digital retailing they risk increasingly turning into operating units for the players who will.

Join us for the conversation and meet us at stand number 12-44 at the World Aviation Festival.